Seven years ago I left a stable job to build Geedesk. Now I've rebuilt it around AI — not with a bolted-on chatbot, but with agents that predict SLA breaches before they happen. Here's the exact playbook I used: from raw tool-calling to a live MCP server, and how you can do the same for your own product.
The Strategy Behind Content That Reaches Millions - Grace Andrews
Published on: Jul 20 2026
By: Krishnan Sethuraman
This weekend I watched an amazing podcast on content creation for business by the Anatomy of a dream and Grace Andrews. The podcast was amazing and has tremendous insights and strategies that can be applied to any kind of business. I have a lot of time learning this video and taking notes, which I have shared below.
Creating a Personal Brand as a CTO and Entrepreneur
Published on: Jul 20 2026
By: Krishnan Sethuraman
Nobody trusts a logo. They trust the person who actually built the thing.
If you're a CTO who's shipped real products but still treats "personal brand" like a marketing checkbox — you're sitting on your company's most credible asset and letting it rot in an unused LinkedIn profile.
Here's why skills beat credentials, and why your founder story is worth more than you think.
Building a simple CRM application for small to mid-sized B2B businesses
Published on: Jul 18 2026
By: Krishnan Sethuraman
When I started building our B2B business, I quickly realized that managing leads, follow-ups, and sales opportunities from spreadsheets and scattered notes was difficult and bad for the overall business.
Too many copies of the same spreadsheet existed and we could not recollect why we created them in the first place.
The CRM options available to us were powerful, but they were often expensive and far more complicated than what a small B2B startup actually needed. So, instead of accepting that as the only option, we decided to build a simple CRM around the way we actually work.
My journey of building an AI first software company
Published on: Jun 19 2026
By: Krishnan Sethuraman
Software Development Is Undergoing a Renaissance and Most Companies Aren't Ready for It
Published on: Feb 07 2026
By: Krishnan Sethuraman
Software isn’t just being written faster, it’s being redefined. AI agents are flipping the roles: humans decide what should exist, machines do the execution. This shift will redraw who wins, who loses, and what a "software company" even means.